The university press has always been about more than just turning a profit. There’s the contribution of enabling scholars to write about unusual subjects, professors expanding on their classroom teachings and the overall extension of the university’s mission. Still, in a time when college budgets are dealing with further cutbacks and digital publishing is becoming more of a factor, university presses have never felt more pressure to produce economically, as well as educationally. “We’ve always relied on the credibility of what we publish to keep us afloat, but we need to expand our market to the mainstream,” says Ivar Nelson, director of the Eastern

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