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April 2010

Book Business March April 2010 cover

Cover Story : Hitting a Moving Target

Publishers are faced with strategy decisions like never before. As publishing options continue to grow and business models shift seemingly every few months with the introduction of new digital devices or growth of some external pressure, publishers must plan for...

Features

You Can Quote Me on That!

Editors’ Picks: Quotes that we love … or at least think are pretty cool (from the past year in Book Business). And, they actually paint a pretty accurate picture of the state of things....

Author Royalties in the Hot Seat

With ostensibly lower production costs and a rich vein of backlist titles to mine, it may have been inevitable that e-book publishers would leverage the advantages of their medium to 
offer authors a higher percentage roy-alty rate for their works....

Editor's Note

Editor's Note : Looking for Jobs, Tips, 
Vendors? We Got ’Em

Each year, we conduct an annual reader survey to find out what you think of Book Business magazine and whether it's providing valuable information to help you in your publishing career. In that survey, we ask what resources we can...

Columns

Digital Directions : The iPad Impact

The iPad launch was a classic bit of business theater. In what may prove to be one of the great product launches of his fabled career, Steve Jobs unleashed his unique alchemy of stealth, spectacle and awe to lay his...

Strategically Speaking : 12 Costs to Consider in Outsourcing Distribution

In previous columns, I've explored the strategic reasons to consider outsourcing distribution operations and the request for proposal (RFP) process for outsourced distribution partners. Now, let's assume that you have evaluated all the third-party proposals and selected the finalist among...

Guest Column : Keeping Pace With 
Today’s Consumer

The consumer market for U.S. book publishers has changed significantly in the past three years, driven largely by fundamental shifts in the way books are published, found and ultimately purchased by readers. These changes sometimes leave publishers with more questions...

Departments

News & Trends : Fast Stats

1 Year The contract term for which best-selling author Gavin de Becker's expanded and updated e-editions of two of his books, "The Gift of Fear" and "Just 2 Seconds," will be available exclusively in Amazon's Kindle Store (www.amazon.com/kindlestore). This is...

News & Trends : eBooks ... By the Numbers

Amazon.com Inc. announced at the end of 2009 that its Kindle 
e-reader had become the most gifted item in Amazon's history. On its peak day of the holiday season (Dec. 14, 2009), Amazon customers ordered more than 9.5 million items...

Corner Office : Aiming for Agility

For a company that celebrated its 50th anniversary last year, Minneapolis-based Lerner Publishing Group is not spending much time looking back at its history and tradition. Instead, it is focused on remaining lithe enough to adapt to the changing book...