Scholastic Book Fairs

Scholastic, the global children’s publishing, education and media company, today announced an agreement with Little, Brown Books for Young Readers, one of the leading publishers of children’s books, to offer a selection of their popular titles on Storia®, the classroom-based, teacher-recommended ereading app for kids. The collection of books, from picture books to young adult novels, will be available for purchase by teachers and parents on Storia, through Scholastic Book Clubs and Scholastic Book Fairs beginning in late Spring 2013.

Scholastic, the global children’s publishing, education and media company, today announced an agreement with Twin Sisters Productions, a leader in children’s educational books and music, to offer a selection of their musical and non-fiction books on Storia®, the teacher-recommended eReading app for kids. A collection of books from Twin Sisters will be available on Storia, through Scholastic Book Clubs and Scholastic Book Fairs beginning in Spring 2013. Available for free download on PC, iPad and select Android tablets (with more platforms to come later this year), the Storia eReading app, is specially designed to captivate kids while helping them become better readers. Storia offers thousands of titles for kids from toddlers through teens with more content being added weekly. Storia was recognized by Warren Buckleitner with the “Editor’s Choice Award” for children’s eBook apps and most recently was named one of the “Top 10 Best High-Tech Toys” of 2012 and one of the “Top 100 Best Toys” of 2012 by Dr. Toy.

Children's book publisher Scholastic has released a list of "10 Trends in Children’s Books from 2010." The list was compiled by Scholastic editors, "including children’s literature experts from Scholastic Book Clubs and Scholastic Book Fairs, divisions of Scholastic that distribute books from all publishers through schools nationwide," according to the company.

The good news is that book marketing professionals have more channels through which to promote their titles than ever. But with so many choices and decisions to be made, crafting an effective, far-reaching multichannel marketing campaign is more confusing than ever. Book Business spoke with several book marketing gurus to get their takes on what makes a multichannel marketing campaign work. 1. Take advantage of all available marketing channels. Noreen Henson, marketing manager for Demos Medical Publishing, says her biggest difficulty today is “the electronic revolution in information delivery”—and her constant challenge is to ensure Demos’ campaigns take advantage of this evolution. Among

Children’s books may be about finding the kid in all of us, but everyone in the children’s publishing business agrees that they have to grow up when it comes to taking advantage of profitable opportunities. The Internet is clearly not going away, yet with the need to protect children from cyberspace predators, publishers have to go through parents to get through to their young audiences. Once you reach them, however, it can’t hurt to be as multidimensional as possible. Jason Wells, publicity and marketing director for New York-based Harry N. Abrams Inc., says kids are looking for books that are not just self-contained