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Book Business magazine presents:
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Feb 26, 2010
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Scribd Goes Mobile
This week, San Francisco-based social publishing company Scribd launched two new products designed to simplify mobile reading. The first of these products, a send-to-device reading feature, is now live on more than 10 million Scribd documents, enabling consumers to send...
BOOK BUSINESS BLOGS:
Free? Really?
I like to think I'm a pretty easy-going guy. I don't usually get mad at too many things, and try to take a reasoned, fact-based approach to issues. But I have to admit, nothing gets my blood boiling quite like...
'Flawless' Campaign: Bringing Sexy Marketing Back?
Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book publishers generally don't have the marketing budgets to support big, splashy campaigns for a single...
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To advertise in this e-newsletter, please contact Rob Yoegel, Vice President/eMedia, at (215) 238-5344 or e-mail ryoegel@napco.com.
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