Publishers Win Ruling to Stop Rapidshare From Illegally Distributing Copyrighted Content
Six global publishers—Bedford, Freeman and Worth Publishing Group, a subsidiary of Macmillan; Cengage Learning; Elsevier; John Wiley & Sons; The McGraw-Hill Companies; and Pearson Education—have obtained an injunction against Swiss-based file-sharing site Rapidshare.com. The judgment, handed down by a German...

Scribd Goes Mobile
This week, San Francisco-based social publishing company Scribd launched two new products designed to simplify mobile reading. The first of these products, a send-to-device reading feature, is now live on more than 10 million Scribd documents, enabling consumers to send...

Vook, Creator of Enhanced Digital Books, Receives $2.5 Million in Funding
Andy Plesser, executive producer of Beet.TV, interviews Vook CEO and founder Brad Inman about the company and the proceeds of the $2.5 million funding it has secured. It's been all over the news the past few days that Vook, the startup venture that developed a multimedia platform for books that intregrates digital books with video, pictures and social media, has secured $2.5 million in funding. According to...

Sell More Books Through Segmentation
Book Marketing Work's Brian Jud on maximizing sales opportunities through micro-marketing. If you're like most book publishers, you're always interested in finding new ways to increase unit sales, revenue and profits. One way to achieve this goal is to tap into new markets for your current titles. Easier said than done?...

BOOK BUSINESS BLOGS:

Free? Really?
I like to think I'm a pretty easy-going guy. I don't usually get mad at too many things, and try to take a reasoned, fact-based approach to issues. But I have to admit, nothing gets my blood boiling quite like...

'Flawless' Campaign: Bringing Sexy Marketing Back?
Quite honestly, as a consumer, I rarely see a marketing campaign for a book that excites me, or gets people talking. I understand that book publishers generally don't have the marketing budgets to support big, splashy campaigns for a single...