Print to Digital, Digital First, Simultaneous Publishing – What’s Your Strategy?
The move to a digital content world has been a rapid one. The amount of digital information created and shared globally -- from documents to pictures to texts to tweets -- increased from 1.8 zettabytes in 2011 to 4 zettabytes in 2013, an increase of 112%, and is expected to reach 6.6 zettabytes in 2020. To give you an idea of the scale of our growing digital output, 1 zettabyte equals 1 trillion gigabytes. It's almost unfathomable.
Publishers are now in the midst of massive change, where once publishers were accustomed to delivering content through a single, simple, static medium, they now must publish in immersive, interactive, and adaptive forms. It's not just the arrival of the ebook, but a whole ecosystem of digital delivery mechanisms that have disrupted a long-established way of doing business. As a result, digital publishing has presented workflow difficulties that have aggravated publishers' production processes.
Following is a list of some of the common digital intricacies that have confounded traditional workflows:
- Multiple authors
- Multiple versions of author manuscript and review
- Interactive assets
- Sequencing print and digital products
- Semantic/content in context
- Content reuse, custom publishing, and aggregation
- Multi-channel publishing
For more information on which strategy your company should be using, download the SPi Global Whitepaper Print to Digital, Digital First, Simultaneous Publishing - What's Your Strategy?