Billy Collins

If you’re reading this, you’re probably at least tangentially aware of what happens among readers, writers, publishers, and booksellers when someone says the word “Amazon.”

People get emotional. Of course, Amazon’s Kindle has revolutionized the booming e-book market over the past few years, and you can obsessively check your sales against that crappy no-good Billy Collins any time you want, but now there’s also this new mobile app that allows would-be patrons to scan a book on the shelf of their local retailer to check its price against Amazon’s offering.