Brenna McLaughlin

Copyright Clearance Center, Inc. (CCC), a not-for-profit organization and leading provider of licensing solutions, announced a referral partnership with the Association of American University Presses (AAUP) in which AAUP’s members can protect copyrighted assets and earn revenue from their online content using CCC’s RightsLink® service at a discounted rate.

“At a critical time in publishing, AAUP understands our members can benefit greatly from a powerful solution that makes licensing seamless for end users,” said Brenna McLaughlin, AAUP Strategic Initiatives Director.  “We are pleased that this new program will help more university presses take advantage of the proven functionality of RightsLink.” 

The Association of American University Presses (AAUP)—an organization of nonprofit publishers whose members strive to advance scholarship through their offerings—believes that the university press segment’s fundamental mission has not changed since America’s oldest university press, The Johns Hopkins University Press, was founded in 1878. However, the landscape in which its members operate has changed greatly, and the forecast calls for additional change in the future. As throughout the rest of the publishing industry, driving this change are advances in digital technologies. A varying segment According to Steve Maikowski, director of NYU Press, the university press world is divided into four major sales groups

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