Brett Cohen

In a recent webinar presented by Book Business and Printing Impressions, Emerging Technologies to Optimize Book Publishers' Content Strategies, Brett Cohen, president of Quirk Books, suggests an interesting distinction between the changes that the digital revolution has brought to the music and film industries and those experienced by the book industry. This distinction has to do with content. While distribution and revenue models have evolved in all media industries, the content models, the source materials, of both music and film have largely stayed the same

Quirk Books associate publisher and creative director Jason Rekulak has been promoted to publisher, and vice president Brett Cohen has been promoted to president, effective immediately.

Both Rekulak and Cohen have been key members since joining Quirk. During his 13-year tenure, Rekulak has acquired and/or conceived some of the company’s most successful books, including the international sensation Pride and Prejudice and Zombies, the #1 New York Times best seller Miss Peregrine’s Home for Peculiar Children, and the Edgar® Award winning Last Policeman. Most recently, he launched Quirk into the middle-grade fiction genre with the Tales from Lovecraft Middle School series and Nick & Tesla’s High-Voltage Danger Lab, an upcoming BEA Middle Grade Editors’ Buzz selection. As publisher, Rekulak will continue to be primarily responsible for Quirk’s varied list, overseeing acquisitions, editorial, and design.

After three years as Irreference.com, Quirk has reinstated Quirkbooks.com as the company website. This domain-name homecoming is not without a reinvention, however

On Tuesday, April 6, at 2 p.m. EST, Book Business will present the HP-sponored webinar, "Making Books Social."

Recognizing the importance of social networking in the lives of today’s teen readers, publishers are blending Web sites and social media with new book releases to start conversations and keep them going. They are looking for opportunities for readers to not only order and review new titles online, but also to share their enthusiasm for books with fellow members of social networking sites; communicate with authors; and use a variety of up-to-date digital tools to express interests and opinions.

With nearly 50 educational conference sessions, the 2010 Publishing Business Conference & Expo (PBC) has something for every publishing executive.

For better or worse, Twitter has become part of our culture. While some people still may not see the value in engaging on the online social networking tool, many do. According to ComScore Media Metrix’s October figures, Twitter had more than 20 million unique visitors in the United States in September. Many businesses find Twitter useful for connecting with customers, and publishers are no exception.