Brett Favre

Heather Fletcher is senior content editor with Target Marketing.

Maybe divine intervention will reverse the profit slide for religious book publishers. But industry experts believe it also would be prudent to consider scaling back on titles, reducing returns, making intelligent use of data, investing in digital opportunities and otherwise adapting business models for future success.

Most of us have worked with both good and bad staff throughout our careers. Some are bang-your-head-against-the-wall awful. I remember one associate editor I had who was invariably late with his articles. The really bad part was that he didn’t give a hoot that it would impact the magazine, the readers or even other staff members. One time when I asked him, “Do you have your article?” he simply said, “Nope.” When I reminded him that it was past the deadline, he raised his hands and shoulders in a shrug. (Needless to say, we mutually agreed that the job was not for him.) Another

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