To all you publishers who are struggling and stressing about catching up on the latest techniques for search engine optimization (SEO) in the hopes that your books will become more easily discovered by searchers:
Stop. Take a breath. SEO is dead. We've entered the days beyond SEO. We're now playing a new game.
Since the earliest days of search (remember AltaVista?!), search engines have been locked in a battle with Web developers for control over their search engine results pages.
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