While no publisher can realistically abstain from the online retail behemoths when it comes to book selling, there is no reason why selling directly to consumers cannot be a viable option, especially if publishers work to build relationships with readers. In the tips below from five different publishers on how they have found success with direct selling, certain themes recur: building trust with readers, smart audience targeting and cultivating an overarching brand sensibility.
Bryan Welch
The Publishing Business Conference & Expo (PBC) today announced a roster of speakers for the 2010 show, highlighted by top executives from publishing companies including HarperCollins, Oxford University Press, Springer Science + Business Media, Pearson and DailyLit
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