Carli Don Carli

Author Anil K. Gupta said, "Strategy is the art and science of creating the future, managing the present and selectively forgetting the past." Many forget that little over a century ago, when paper was primarily made from recycled rags, arguments raged about whether paper made from wood pulp was fit for use as a printing substrate. Today over 3.5 million people are employed in the wood pulp, paper and paper converting industries worldwide. Book publishers are responsible for buying over 1 million tons of paper made from wood fiber each year. That's a small slice of the more than 100 million tons