I have always maintained that authors are the most valuable assets that publishers have. Without talented authors and the valuable content they produce, we wouldn't have a publishing industry. This isn't a controversial statement, but it's amazing how many authors argue that their publishers, particularly in trade publishing, do not value their work. This complaint commonly comes from mid-list authors who witness their bestselling counterparts receiving the majority of marketing dollars and attention.
Chantal Restivo-Alessi
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
This year's IDPF Digital Book Conference theme marks a significant shift in book publishing strategy. "Put the reader first," was a phrase mentioned throughout the day's sessions, urging attendees give their consumers greater agency and in a sense catch up to other entertainment industries that are already empowering their audience. By utilizing digital content channels, publishers can interact with readers more easily than ever before and measure that interaction. This shift is steadily gaining momentum in the industry and leading publishers, including HarperCollins and Simon & Schuster, shared strategies and technology they have employed to understand who their audiences are and how to get them reading.
IDPF Digital Book 2015 will take place from May 27-28, 2015, at BookExpo America (Javits Center, New York City). The 2015 IDPF Digital Book conference puts you right in the center of the digital action - register today and save with early bird rates. Registration includes free access to BookExpo America and BISG's Making Information Pay.
At the London Book Fair yesterday HarperCollins announced a significant expansion of its foreign language publishing program. The company rebranded a number of Harlequin's international publishing assets as HaperCollins Holland, HarperCollins Japan, HarperCollins Nordic, and HarperCollins Polska.
Bookmate, the subscription based social e-reading service, has today announced an agreement with HarperCollins Publishers, the second largest consumer book publisher in the world, to launch its first English language ebook selection.
BEAVERTON, OR--(Marketwired - Sep 15, 2014) - Digimarc Corporation (NASDAQ: DMRC) today introduced Digimarc® Guardian Watermarking for Publishing. The anti-piracy solution embeds unique, imperceptible and traceable digital watermarks into e-books, enabling distributors and publishers to track where their content is appearing online and identify the sources of leakage and unauthorized distribution.
More Blogs
