Charlie Clark

Offshore sourcing is becoming increasingly popular among publishers who are looking to get cost-effective, quality printing and other publishing services. Forty percent of book publishers said they had worked with an overseas printer in the past year, according to a July 2006 study by the market-trend research company TrendWatch Graphic Arts. Yet, as they say, buyer beware. Global sourcing has its advantages as well as its pitfalls. To successfully navigate an offshore partnership, experienced publishers and printers offer these 15 tips. 1. Research a reputable partner. Do your research to find the largest and most reputable printers available. Tad Crawford, president and publisher,

by Tatyana Sinioukov Sending your books overseas to be printed? Use a little courage, a gentle heart and a lot of brains to bring your books home successfully When sending books overseas to be printed, what does the publisher expect as the outcome? Just as Dorothy, the Cowardly Lion, the Tin Man and the Scarecrow in the Wizard of Oz expected a solution to their problems at the end of the yellow brick road, print buyers expect their forays into overseas printing to yield a positive outcome, in this case, high quality, committed service at a reasonable price and an opportunity to establish a