David S. Chartock

Imagine you’re a medical student and, like all students, you’re facing major textbook expenses. Enter Thieme Medical Publishers Inc., New York, a unit of Thieme International. Last year, this 27-year-old medical textbook publisher put its books for medical students online and is using the Internet to grow its business. The publisher wants to triple or quadruple its revenue from this market segment over the next three years, says Brian Scanlan, managing director of Thieme International, a division of the Stuttgard, Germany-based Thieme Publishing Group, founded in 1886. While the Thieme Publishing Group is a $150 million company, Scanlan declined to disclose revenue contributions and market share

Book publishers have used catalogs to sell their titles for many years. However, in this digital age, the advent of digital catalogs would seem to be a foregone conclusion, especially as many magazines launch digital counterparts. These digital editions—more than Web sites featuring content—actually mimic the print publications, some even creating a visual page-turning experience. According to those in the digital catalog business, there may be as many as a dozen vendors offering book publishers the ability to recreate the look-and-feel of their print catalogs in digital form. Still, the concept has yet to become a sweeping trend. In fact, some solutions providers