What it takes to build and manage a book publisher's Web site by Tatyana Sinioukov As a publishing medium, the Internet is "maturing," and many book publishers have gained significant experience in site management. We asked publishers and Web service providers what it takes to build--and maintain--a user-friendly Web site, what workflow models work best for book publishers, and what their hot buttons are when it comes to implementing the various workflow techniques. Site management requires implementing smart workflow techniques, managing updating processes and files across networks and platforms, as well as handling time-sensitive content, automating site production, making the site searchable, promoting it,

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