When Junior Achieve-ment hosted its 1999 annual golf tournament in sunny California, participants walked away with more than just a sunburn and a pleasant memory. Instead of the status quo (and often forgettable) t-shirts, key chains and mugs, personalized books were given as tee prizes to commemorate the event. The Golf Gods Are Laughing: The Confessions, Obsessions and Insights of a Golf Addict by Robert Bruce Woodcut was the chosen book, and De-Hart's Printing Services was the chosen maufacturer. Woodcox's book was originally published by Seven Locks Press in Santa Ana, CA, a small publisher and distributor of approximately 38 titles a year.

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