Dorling Kindersley

It was the crime writer, on Amazon, under an assumed name, stabbing his fellow novelists in the back. The plot was uncovered earlier this month by thriller writer Jeremy Duns, who revealed the poison penmanship in a series of tweets. “This is RJ Ellory writing about his own book. And he has done this for them all, and yes, I’m proving it in the next few minutes,” Duns tweeted, before exposing Ellory’s pseudonyms. Ellory confessed, and the ensuing scandal prompted hundreds of writers to sign a pledge condemning sock puppetry.

Len Kain, vice president of marketing, Dogfriendly.com, knows firsthand how much of a gamble fulfillment can be in the book business. While he’s figured out a system for just the right level of inventory, he concedes it can be a roll of the dice. As a small publisher, he’s learned to play the game of fulfillment and returns to his best advantage—to reduce losses and increase gains. For him, as for larger publishers and also distributors, developing efficient warehouse fulfillment and return procedures can involve a healthy run of trial and error. So what is working and what isn’t? Book Business interviewed two

With two years of Web-creation experience under her belt, Kelly Maragni, director of marketing, has spent a great deal of time Web surfing for ideas, and notes that by now there are many impressive sites on the Internet related to book publishing. Here are a few of her favorites, which she offers to BookTech readers as sources for inspiration Newspapers/magazines, etc. 1. The New York Times "I like to scan the headlines daily and check bestseller listings for our books frequently!" http://www.nytimes.com 2. Granta magazine "I love the design and there's always something good to read" http://www.granta.nybooks.com 3. American Demographics "My favorite place for