Late last year Nature Publishing Group embarked on an experiment to test the idea of allowing users and selected media outlets to share articles over email and social media in a controlled way. Predictably, this unprecedented action in STM generated a fair amount of interest and some debate. One of the more interesting topics was the link between digital content delivery and data.
Some commentators have asked whether software like ReadCube and Mendeley are really about gathering individual data on users and using it for some nefarious purpose. I can understand why some people