Erica Jong

The number of parties has dwindled and there are fewer blockbuster celebrity authors, but the actual business of book publishing looks a little brighter this year.

Book Expo America, which kicks off at the Javits Convention Center today, is designed to bring independent booksellers together so that publishers can hype books they think will be big sellers in the coming months.

Yesterday, the Alfred A. Knopf imprint announced “Bridget Jones: Mad About the Boy,” the third book in British writer Helen Fielding’s mega-selling series about the travails of a single woman. The first two books became international sensations in the 1990s

Writing is easy: All you have to do is start writing, finish writing, and make sure it's good. But here's some vastly more useful wisdom and advice from people who seriously know what the hell they're talking about.

Open Road Integrated Media (www.openroadmedia.com), a digital publisher and multimedia content company, announced today that Betsy Mitchell will serve as Strategic Advisor for Science Fiction and Fantasy. Mitchell, who has more than 30 years of publishing experience, will spearhead Open Road's acquisition and publishing of backlist science fiction and fantasy titles for its Author Brand Program.
 

In a time of significant flux in the industry, publishing executives are faced with more pressure than ever to examine their businesses and make decisions that will lead them to a profitable future. Book Business checked in with the leaders of publishing companies of various sizes and scopes—from Scholastic to Springer to Merriam-Webster to Triple Crown—to find out what their best business decisions of the year have been.

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