Eugene Schwartz

The 2008 Publishing Business Conference & Expo—held March 10-12 in New York City— was the setting for a meeting of many of publishing’s top minds. With more than 1,000 book and magazine publishing industry executives in attendance, the Publishing Business Conference & Expo featured two-and-a-half days of intensive conference sessions addressing the biggest issues facing publishers today. Held concurrently, the expo hosted more than 100 exhibitors showcasing publishing technologies and services. The show, which this year featured its new Publishing Business brand, is produced by Book Business and Publishing Executive magazines and follows in the footsteps of the BookTech Conference & Expo. “The evolution

Not even a George Clooney sighting could disrupt the 2006 Book Business Conference and Expo, which took place March 20-22 at the Hilton New York. The celebrity was filming his latest picture just feet away from the conference’s registration area and—predictably—attracted all sorts of ogling from attendees and passers-by, but it was the conference and expo that were the stars of the week. Much like the industry it serves, the conference found itself in an unprecedented state of evolution when it kicked off on Monday, March 20. In its 10th year and amid revolutionary changes in the world of book publishing, this year’s conference

Last year, nearly 3,700 book publishing professionals from across North America convened in New York City for BookTech, the only event focused on the latest technologies and techniques in the book and e-book publishing industry. The total attendance surpassed the previous year by 21 percent, and was demonstrated by a packed exhibit hall, crowded keynote address, and standing room only conference rooms. The event featured industry experts from leading companies such as Microsoft, Adobe Systems, ContentGuard, The Lehigh Press, The Mazor Corp., Simon & Schuster and World Book, among others. Leading publishers spoke of hot topics like ASP's, e-book formatting, marketing and distribution,

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