Gretchen Kirby

Last year, nearly 3,700 book publishing professionals from across North America convened in New York City for BookTech, the only event focused on the latest technologies and techniques in the book and e-book publishing industry. The total attendance surpassed the previous year by 21 percent, and was demonstrated by a packed exhibit hall, crowded keynote address, and standing room only conference rooms. The event featured industry experts from leading companies such as Microsoft, Adobe Systems, ContentGuard, The Lehigh Press, The Mazor Corp., Simon & Schuster and World Book, among others. Leading publishers spoke of hot topics like ASP's, e-book formatting, marketing and distribution,