Helen Fielding

The number of parties has dwindled and there are fewer blockbuster celebrity authors, but the actual business of book publishing looks a little brighter this year.

Book Expo America, which kicks off at the Javits Convention Center today, is designed to bring independent booksellers together so that publishers can hype books they think will be big sellers in the coming months.

Yesterday, the Alfred A. Knopf imprint announced “Bridget Jones: Mad About the Boy,” the third book in British writer Helen Fielding’s mega-selling series about the travails of a single woman. The first two books became international sensations in the 1990s

After decades of decline, independent bookselling has become a growth industry.

For the fourth year in a row, membership has increased in the American Bookseller Association, the independent stores' trade group. According to CEO Oren Teicher, the association now includes 1,632 members — some operating in multiple locations — up 65 from last year. In 2009, there were 1,401 members and strong pessimism in the face of superstore chains, the online power of Amazon.com and the recent financial crisis.