Jamie Jensen

Following typical protocol, Ayun Halliday went on tour to promote her latest title, “Dirty Sugar Cookies.” Only, it wasn’t a 30-city tour, it was a 30-blog tour. These days, blog tours are all the rage thanks to the high-speed, seemingly infinite cyberspace connections they create. After interviewing with bloggers who either posted Halliday’s comments online or recorded her on a downloadable audio podcast file, the author’s “appearance” was suddenly linked to other blogs, which linked to more blogs, ad infinitum. Buzz like this is priceless and, interestingly, Halliday’s publisher, Seal Press—an imprint of Avalon Publishing, New York—didn’t have to make too many adjustments

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