Jim Hart

When it comes to incorporating multimedia—such as blogs, webcasts, e-newsletters, social networking, video, among others—into the business model, Christian publisher Baker Publishing Group is well ahead of the curve. Book Business Extra spoke with two executives from Baker’s different divisions: Jim Hart, the Internet marketing manager at Baker’s Bethany House Publishers, and Twila Bennett, the senior director of marketing at its Revell, Baker Books and Chosen divisions. In this exclusive interview, Hart and Bennett share their insights behind the company’s innovative marketing tactics. EXTRA: From a marketing and sales perspective, describe some of the innovative ways you are using blogs to increase your

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