John Gartner

For Roger Hall, determining how to extend a successful print publishing business online is no academic exercise. Hall, the senior vice president of scholarly book and journal publisher Haworth Press, has overseen the expansion of the company’s operations from a handful of publications to more than 100 books and 226 quarterly journals. Hall says Haworth succeeds because the company identifies social, behavioral and library science niches, among others, and uses a flexible printing strategy to extract the maximum return from small print runs. “You don’t need to have 20,000 subscribers to a journal to make a profitable business,” Hall says. “Four hundred to 600

When nurses need to find out the latest drug information—whether to verify a dose, check for possible interactions with other medications or side effects—many of them turn to the "Nursing Drug Handbook." Making sure this critical information is accurate and clearly presented is the task of nursing and medical publisher Lippincott Williams & Wilkins (LWW), a unit of Wolters Kluwer Health, which produces the annual "Nursing Drug Handbook" as well as 4,000 other titles. To streamline the process of publishing the 1,400-page "Nursing2006 Drug Handbook," LWW decided to switch from producing PDF pages using QuarkXPress to an XML-based publishing program. By doing so, LWW

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