Johnny Temple

On Sunday, Sept. 23, 2012, from 10 a.m. to 6 p.m., a record 280-plus top national and international authors and participants will join bibliophiles, booksellers and literary organizations on 14 stages at Borough Hall, Columbus Park, St. Francis College, Brooklyn Heights Public Library, Brooklyn Law School, the Brooklyn Historical Society and St. Ann & The Holy Trinity Church for the seventh annual Brooklyn Book Festival.

The year 2011 may well go down as the annum of the e-reader. Amazon, Barnes & Noble, Apple, Sony and Kobo went all-in for holidays to get their e-readers, tablets and apps into as many hands, purses and briefcases as possible. In 2012, we'll see the results of that push, as publishers anticipate the next step in the digital evolution. Book Business interviewed executives across a wide swath of the industry, from giant trade publishers to university presses, educational outfits and upstart indies. We found that while digital is on the march, print is far from dead, and the next bold move in the industry may be maximizing the synergies between the two.

Last October, just before the deal-making frenzy of the Frankfurt Book Fair, the indie publisher Johnny Temple received an e-mailed book proposal that he was tempted to brush off.

The project, “Go the ____ to Sleep,” by Adam Mansbach, was an irreverent and foulmouthed parody of a children’s book, written in rhymey verse with profanities sprinkled throughout, giving frustrated voice to a universal problem for parents of small and stubborn children.

"At first I didn't really take it seriously, because it's so unlike anything that we publish," said Mr. Temple, the publisher of Akashic Books

Adult trade publishers with a “change is good” attitude are finding success in today’s market. From promoting literacy to experimenting with new marketing initiatives, such as social networking sites and author videos, and new distribution formats, such as e-books and digital downloads, industry leaders are now acting upon, not resisting, the significant turn the publishing world has been taking. Data indicates that while monthly sales fluctuate, overall, sales are still up, and many publishers are proactively striving to keep them that way. Last month, The Association of American Publishers (AAP) reported that adult hardbound book sales totaled $2.8 billion in 2007, a 7.8-percent increase