Johnson Johnson

Most publishers are relatively tone deaf to adversarial activist campaigns. And so far, large, mainstream publishers have been only lukewarm in their response to voluntary multi-stakeholder collations like the Green Press Initiative/EPA Resource Conservation Challenge, which is calling on publishers to improve their ecological footprint. But, it will be increasingly difficult to ignore the growing number of institutional investors that are calling for big business to address the sustainability challenge. Socially responsible investment funds and indexes that employ sustainability performance ratings now represent in excess of $2 trillion in holdings. The influence of these funds is rising as they are rapidly moving from

Author Anil K. Gupta said, "Strategy is the art and science of creating the future, managing the present and selectively forgetting the past." Many forget that little over a century ago, when paper was primarily made from recycled rags, arguments raged about whether paper made from wood pulp was fit for use as a printing substrate. Today over 3.5 million people are employed in the wood pulp, paper and paper converting industries worldwide. Book publishers are responsible for buying over 1 million tons of paper made from wood fiber each year. That's a small slice of the more than 100 million tons

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