Judith Curr

In the latest mash-up of old and new media, a division of Simon & Schuster, the Atria Publishing Group, has teamed with Hollywood's United Talent Agency to create a new imprint to publish books by Internet entertainers. Five deals have already been made with YouTube stars like Shane Dawson and Justine Ezarik.

Keywords Press, as the new endeavor is called, aims to release six to 10 titles annually, both in print and digital formats, ranging from "serious to comedic, fiction to nonfiction, practical advice to personal memoir," said Judith Curr

Georgie Binks was feeling pretty chuffed about her first foray into self-publishing - until 500 of her books arrived in 23 boxes. "It was terrifying when they arrived," says Binks, author of A Crack in the Pavement, which was turned down by 10 traditional publishers before she decided to go it alone. "I was trying to find a place for them in the garage, thinking about how much work it was going to be to sell them and worried that I would be looking at them six months from now.

One thousand copies of a new title from Atria Books will be stickered with a RFID chip allowing any user of a cell phone with near-field communication capabilities to simply tap the tag and engage with the book’s content. The phone’s mobile web browser will be opened to specific book-related content.

In conjunction with the publication of a number of forthcoming titles from Atria Books, the publisher is employing a new smart phone technology that will provide readers with a digital experience to augment and enhance the physical book.

From multimillion-dollar acquisitions to multimillion-dollar best-sellers, powerful women stand at every pivotal, decision-making point in the book publishing process. Book Business’ first annual “50 Top Women in Book Publishing” feature recognizes and honors some of these industry leaders who affect and transform how publishing companies do business, and what—and how—consumers read.