Kaushik Sampath

Denis Wilson is Editor-in-Chief of Publishing Executive, Printing Impressions' sister publication that covers the magazine publishing business.

Ellen Harvey is the associate/digital editor of Book Business and Publishing Executive.

"Know your audience" is a common maxim among writers, one that pushes them to deliver the most useful or entertaining content they can for their readers. Yet knowing one's audience in a precise way has been a difficulty for book publishers up until fairly recently. Except

Last week when I attended the London Book Fair, I sought out sessions that spoke to the technological shifts affecting the industry. Some of best content came from The Digital Hub sessions at the Tech Theater. Ostensibly paid-to-play sessions, they were short but sweet bursts of knowledge that beat out some of the more trudging sessions elsewhere.

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