Kirby Best

Eugene G. Schwartz is editor at large for ForeWord Reviews, an industry observer and an occasional columnist for Book Business magazine. In an earlier career, he was in the printing business and held production management positions at Random House, Prentice-Hall/Goodyear and CRM Books/Psychology Today. A former PMA (IBPA) board member, he has headed his own publishing consultancy, Consortium House. He is also Co-Founder of Worthy Shorts Inc., a development stage online private press and publication service for professionals as well as an online back office publication service for publishers and associations. He is on the Publishing Business Conference and Expo Advisory Board.

If you happened across Book Business's Twitter feed yesterday, you may have noticed that our team was reporting live from the Digital Book Printing Conference in New York City. The first event of its kind, the conference -- or #digibook as it's known on Twitter -- brought together over 100 publishers, printers, and equipment suppliers for a full day of education and networking aimed at taking strategic advantage of digital printing. As Marco Boer, vice president of IT Strategies, summed up in his closing remarks, "There is a great deal of excitement, opportunity, and commitment to investing in digital printing across these industries."

We spoke to Kirby Best, President and CEO of Performance Scrubs and former book printer, about the opportunities digital printing provides for publishers, and how on-demand printing can help publishers reach new markets. Kirby will present his insights on new publishing opportunities in "Confessions of a Former Book Manufacturer" at the Digital Book Printing Conference on Nov. 19.

PublicAffairs, an imprint of The Perseus Books Group, recently found itself with an enviable problem—not enough books to fill orders for a runaway best-seller. The book was Scott McClellan’s White House memoir “What Happened: Inside the Bush White House and Washington’s Culture of Deception,” but luckily for Perseus, the appearance of McClellan’s face everywhere on TV this spring coincided with a propitious meeting at BookExpo America between John Ingram of Ingram Book Group, owner of digital printer Lightning Source, and Perseus Publisher Peter Osnos. “Demand went vertical, and there was a period of time when orders were coming in and they [didn’t have] any

While digital toner and inkjet based color has been available for years, Lightning Source’s announcement at Book Expo America of its four-color one-off production line exponentially expands the base for untapped publishing business opportunities for mid-range, independent and high-end publishers. It also shines the light on the transformation of manufacturing business models in the past 10 years, providing a price-list-based, sophisticated manufacturing service that simplifies the supply chain process without sacrificing quality controls. Buying color in Asia or Europe in sufficient quantities to bring the unit cost down and allowing for the weeks of turnaround time need no longer be a barrier to the

The paper selection process for books printed digitally differs radically from that of books destined for offset. What designers and production managers should know. Choosing the right paper for a book printed digitally can make or break such on-demand publishing projects. Digital paper has unique reflective, color, sensory, and operational characteristics compared to paper destined for, offset or other printing technologies. For example, digital paper has increased moisture, is smoother, and more dimensionally stable. The more precisely the edges are cut, the more efficiently the paper moves through the press. Digital papers are smoother than offset papers for good toner

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