Knopf Doubleday

The National Book Awards ceremony is getting the Oscars treatment, reports the New York Times. In addition to adding a red carpet, hiring a DJ and inviting celebs like, ahem, Molly Ringwald, the awards board appears to be making a push toward higher-profile nominees, noting, as per the report: “Fame or obscurity, small press or large, should have no bearing on your deliberations."

In addition, as per the Times' Leslie Kaufman, the finalists (Junot Díaz, Dave Eggers, Louise Erdrich, Ben Fountain and Kevin Powers) were announced on Morning Joe. —Brian Howard



Paul Bogaards is Executive Vice President, Executive Director of Publicity and Media Relations for the Knopf Doubleday Publishing Group, where he has worked since 1989. In January Bogaards posted a much-talked-about tumblr post entitled “Hierarchy of Book Publishing: The Top 100 (circa 2010).” He spoke with Book Business about the challenges and rewards of working in a changing industry.

With the growing popularity of e-books, questionable profitability in print book development, changes in publicity, and new review methodologies, almost every publisher is considering a variety of strategies for book publishing.

Some publishers are developing e-books first. If the e-book sells well and seems to justify the cost of a print run, then they develop the print version.

For better or worse, Twitter has become part of our culture. While some people still may not see the value in engaging on the online social networking tool, many do. According to ComScore Media Metrix’s October figures, Twitter had more than 20 million unique visitors in the United States in September. Many businesses find Twitter useful for connecting with customers, and publishers are no exception.

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