Lucinda Foss

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

Although it is only in its second year, BookExpo's Startup Challenge has become one of my favorite parts of BEA. For those unfamiliar with the Challenge, it pits tech startups that serve the publishing industry against one another over the course of two days. Each startup is required to pitch their service to a panel of judges and four finalists will pitch live on-stage to the BEA audience. The winner takes home $10,000 and an elevated status in the industry.

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