Although it is only in its second year, BookExpo's Startup Challenge has become one of my favorite parts of BEA. For those unfamiliar with the Challenge, it pits tech startups that serve the publishing industry against one another over the course of two days. Each startup is required to pitch their service to a panel of judges and four finalists will pitch live on-stage to the BEA audience. The winner takes home $10,000 and an elevated status in the industry.
Lucinda Foss
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