Mala Morris

Offshore sourcing is becoming increasingly popular among publishers who are looking to get cost-effective, quality printing and other publishing services. Forty percent of book publishers said they had worked with an overseas printer in the past year, according to a July 2006 study by the market-trend research company TrendWatch Graphic Arts. Yet, as they say, buyer beware. Global sourcing has its advantages as well as its pitfalls. To successfully navigate an offshore partnership, experienced publishers and printers offer these 15 tips. 1. Research a reputable partner. Do your research to find the largest and most reputable printers available. Tad Crawford, president and publisher,

As publishers continuously seek to cut costs, many are exploring sourcing work overseas—from manufacturing to content management services, among other tasks. If you're considering this, arm yourself with the information you need to evaluate potential partners and determine whether an overseas partnership will work for you. BookTech Magazine asked industry experts with experience in evaluating offshore partners and working overseas in different capacities to share their tips: Determining if offshoring is right for you. To determine whether you will benefit from manufacturing offshore, consider: 1 If you're publishing one-color trade paperbacks or four-color jobs that can run on a U.S. web press, stay

As publishers continuously seek to cut costs, many are exploring sourcing work overseas—from manufacturing to content management services, among other tasks. If you're considering this, arm yourself with the information you need to evaluate potential partners and determine whether an overseas partnership will work for you. BookTech Magazine asked industry experts with experience in evaluating offshore partners and working overseas in different capacities to share their tips: Determining if offshoring is right for you To determine whether you will benefit from manufacturing offshore, consider: 1 If you're publishing one-color trade paperbacks or four-color jobs that can run on a U.S. web press, stay

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