Marshall Simmonds

“If you came here looking for a map, good luck,” joked Perseus Book Group's Rick Joyce, noting that figuring out the new world of discoverbility is “not about map following, but about map building.”

While the metaphor might seem extreme, when it comes to marketing and discoverability in the Internet age, publishers really are, like the early explorers, in uncharted territory. This was the theme of opening keynote delivered by Joyce,  Perseus's Chief Marketing Officer to the gathered publishing professionals at the Metropolitan Pavilion for the first Digital Book World Marketing and Discoverability conference.

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