Mass Merch

Those vinyl books that make bath time so much fun for kids present a much different challenge to Nadine Britt. She is the production director at Penguin Putnam (www.penguinputnam.com) and oversees the Dutton, Grosset & Dunlap and Price Stern Sloan mass merchandise children's imprints. With 11 children's imprints and 15 adult imprints, Penguin Putnam is a division of the Penguin Group, the second-largest English-language trade book publisher in the world. Formed in 1996 as a result of the merger between Penguin Books USA and The Putnam Berkeley Group, the Penguin Group has primary operations in the United Kingdom, Australia, the United States and