Matthew Baldacci

Matt Steinmetz Visit Author's Page

Matt Steinmetz is the publisher and brand director of Publishing Executive.

September 15, 2015The Big (and Small) Ideas Changing the Book Industry

February 1, 2009'Read-it-First' Lets Readers Try Before They Buy

Matthew Baldacci has been marketing books for 17 years. Currently St. Martin’s Press’ vice president of marketing and publishing operations, he has seen a number of marketing strategies come and go, and is constantly on the lookout for innovative and creative ways to market the company’s some 700 titles a year. He and his team may be on to something with its relatively new “try before you buy” model.

More Blogs