McDonald

Licensed Brands Drive Discovery and Sales for Kids Apps (Digital Book World) “When kids search for your books, they’re not searching for the books, they’re searching for the licensed characters and titles,” said Huang. “Licensing drives search and sales.” *** McDonald’s Expands Free eBook Program Into Germany (The Digital Reader) The new literacy/advertising program will [...]

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In our Weekend Links post today, we featured a story from Digital Book World about the McDonald’s and National Family Literacy Month promotion. Their headline was Free Children’s Books With Those Fries: Are Digital Books the Literary Equivalent of Junk Food? Now I’m not a huge fan of McDonald’s (although I will admit to the [...]

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The National Literacy Trust, “the only national charity dedicated to raising literacy levels in the UK,” has just announced a partnership with McDonald’s Happy Readers books program, providing tips for readers and an endorsement logo to tag on to the books made available through WHSmith under the program. “Every McDonald’s Happy Meal box sold in [...]

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Wool is not Fifty Shades Of Grey,’ says Hugh Howey, an American self-published ebook author who’s being described by excited critics as the next EL James.

‘But I would gladly take her sales.’

The sleeper success of Wool, Howey’s series of bleak sci-fi novellas (it’s now been published in over 30 countries, while director Ridley Scott has bought the film rights) mirrors the remarkable rise of James’s series of erotic novels.

First released as an ebook before flowering into a publishing phenomenon, Fifty Shades Of Grey has sold more than 5.3 million copies…

It all started with John Lehman’s call-to-arms to app developers: “Those of us in app development love to talk about how ridiculous it is that people will drop $4 every other day on a cup of coffee but will not ‘waste’ 99 cents on our hot new app. I hope by now we’ve learned something: This comparison doesn’t work.”

Late last month, St. Mark’s Bookstore in New York City launched its first crowdfunding campaign on a website called Lucky Ant. The blunt truth is that it’s a last ditch effort for survival. It’s that simple. In this climate, they can’t afford to keep paying their rent of over $20,000, which was already reduced by over $2,000 earlier this year until November. The owners, Bob Contant and Terence McCoy, hope that if they raise the cash, they’ll be able fund a relocation into a new space.