Peter Costanzo

First came the independent authors, then came the newspapers and magazines, and now broadcast television networks are looking to join the burgeoning e-book marketplace. NBC News plans to launch NBC Publishing, a venture dedicated to releasing interactive e-books for tablets and e-readers.

Publishers Weekly revealed details of the new venture citing an email exchange with NBC vice president Michael Fabiano. The initiative will be spearheaded by NBC News and will leverage NBC's existing content assets from shows like Dateline, NBC Nightly News, Today, Peacock Productions, and NBC's archives as well as network and film properties including Telemundo, NBC Sports, and Universal...

Publishers have been working with television and movie studios to find video and audio content to create enhanced e-books and now NBC News has announced that it has formed NBC Publishing to use those assets to create their own digital books. NBC v-p Michael Fabiano has been appointed general manager of NBC Publishing and the company has hired two publishing veterans to lead its new efforts: Peter Costanzo, previously with F+W Media and Perseus Books Group, has been named creative director, and Brian Perrin, most recently with Rodale, has been named director of digital development.

The good news is that book marketing professionals have more channels through which to promote their titles than ever. But with so many choices and decisions to be made, crafting an effective, far-reaching multichannel marketing campaign is more confusing than ever. Book Business spoke with several book marketing gurus to get their takes on what makes a multichannel marketing campaign work. 1. Take advantage of all available marketing channels. Noreen Henson, marketing manager for Demos Medical Publishing, says her biggest difficulty today is “the electronic revolution in information delivery”—and her constant challenge is to ensure Demos’ campaigns take advantage of this evolution. Among