Publishers who spent much of the past year in search of the next Fifty Shades of Grey are now seeking to exploit another literary phenomenon: the British public's seemingly unfettered desire for nature writing.
In the past couple of years the genre has moved towards the publishing world's centre ground thanks to several blockbuster books that have enjoyed critical and commercial success. Now it seems not a week goes by without another major new title hitting the shelves, backed by a major marketing campaign.
