Sandy Grebenar

If you're considering offshore sourcing, here are some additional words of caution. Milton Batalion, senior vice president of production and manufacturing for Time Warner Book Group, says selecting an offshore printer is much like selecting a domestic printer. But no matter what printer you choose, challenges can arise in managing such a long-distance relationship, primarily in shipping and potential delays. Rail congestion, for example, has been a recent concern, as it is making it difficult for book shipments arriving on the West Coast to be moved on time. "It could be just the peak season, but it's also likely that there is just a

Offshoring has taken on new meaning in recent years. The Web, electronic file transfer, advancements in foreign technology and faster, better ways to communicate globally have all stirred the waters of opportunity for tapping the American marketplace from overseas. A global marketplace has swelled beyond what many expected. For some, this means greater opportunity, savings and growth. For others, it means the promise of more jobless Americans, more abandoned factories, more unfair labor competition. For many book publishers, specifically, it means more options for manufacturing books cost-effectively. It means new options for digital content creation, design and editorial. It means increased profitability, growth

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