Sergio de la Pava

A self-published book reaching the top of the charts is losing its power to surprise. Certainly it's less shocking than it might have been a few years ago to learn that Violet Duke's self-published romance novels, Falling for the Good Guy and Choosing the Right Man nabbed two spots on this week's iBookstore bestseller chart, alongside the likes of JK Rowling and Dan Brown. It's safer for an editor at a mainstream publishing house to buy a book that reads a lot like last year's bestseller

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