Tanya Hall

We caught up with Geoff Smart, coauthor of another New York Times Bestseller “Who: The A Method for Hiring,” and Tanya Hall,  Director of Marketing and Business Development for Greenleaf Book Group, to chat about about the launch strategy behind the new bestseller, "Leadocracy."

With no government bailout in sight to rescue their ailing industries, more than 1,200 book- and magazine-publishing executives convened at the 2009 Publishing Business Conference & Expo in New York City, March 23-25, in search of strategies to help them weather the worsening storm. And while much of the discussion centered around cost-cutting, the topic of innovation took center stage throughout the event, which featured nearly 60 educational sessions and more than 125 speakers.