Peer into today's kaleidescope of online booksellers By Tatyana Sinioukov Now that more and more bookstores have ".com" in their addresses, physical books are being replaced by e-books that have no spines and no pages you can turn by hand--and they aren't even made of paper. Well, everyone knows that. However, what is fascinating to witness is how both traditional and electronic publishers show great creativity in the way they sell their wares on the Web. As the listing beginning at right illustrates, the emerging business models for selling books online grow more varied and inventive by the day. An example of one company

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