Tom Breur, VP of data analytics at Cengage, Adam Silverman, senior director of digital business development at HarperCollins, and Andrew Weinstein, VP of content acquisition at Scribd share great tips for integrating data insights into a publishing organization.
Tom Breur
The team at Book Business recently hosted a one-day, invite-only event in NY. I had the pleasure of attending as well as moderating the first panel of the day, "Transforming Your Company for the New Era of Book Publishing."
The day was filled with highly engaging discussions featuring panelists from McGraw-Hill, Pearson, Hachette, Cengage, Perseus, Rodale, HarperCollins, and Scribd. Here are a few of the most interesting points I took away from the event:
What is our core value proposition? It's a business jargon-y type of question that the editor in me shudders to hear, but it stuck in my mind -- in a good way -- when I heard it asked this week at our Book Business Live event on March 31st. Clancy Marshall, VP of core systems at Pearson posed the question during the day's first panel which discussed transforming publishing companies in order to thrive in the digital era.
You may have noticed #BBLive15 floating around the Twitterverse yesterday as publishers shared their take on the newest publishing event from Book Business. Yesterday marked the launch of the first ever Book Business Live: Executive Summit on Digital Publishing. We gathered more than 70 publishers from trade, education, and academic publishing segments to discuss some of the most pressing issues in the industry -- from managing organizational change in the digital era to maximizing data collection and analysis.