Tom Davenport

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

Much of the publishing industry is not in a data-first mindset asserts Tom Davenport in a recent article dubbed "Book Publishing's Big Data Future".  Although Davenport criticizes the publishing industry as a big data underachiever, he admits that's in part because publishers have traditionally worked through intermediaries to reach consumers. But that dynamic is changing.

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