Tom Weldon

Penguin Random House UK has turned to Yahoo-owned microblogging platfrom Tumblr to recruit for its new entry-level marketing programme The Scheme, as it looks to reach talent who may have never considered a career in publishing. 

Eschewing the traditional recruitment process Penguin Random House is asking applicants to respond to seven questions designed around seven qualities each must have to be successful in The Scheme.

What was the mood coming out of FutureBook 2014? Positive, challenging, grown-up-and most importantly, still curious. The day began with three different words: content, community and commerce. Keynote George Berkowski set the tone with a challenging talk sayings that publishers needed to focus on other entertainment companies as their main rivals, not other publishing houses. "You are not in the same industry, but the people who are reading Fifty Shades of Grey and The Hunger Games are the same people sat on the tube reading BuzzFeed and every day." 

As interviewed by Jennifer Rankin in The Observer, the Sunday imprint of the UK’s Guardian, Tom Weldon, UK CEO of Penguin Random House, has some good things to say about the state of publishing. Good for publishers at least.  He declares that: “”Some commentators say the publishing industry is in enormous trouble today. They are […]

The post Penguin Random House UK CEO: You’ve never had it so good appeared first on TeleRead: News and views on e-books, libraries, publishing and related topics.

Penguin Random House UK’s new consumer and digital development department has set out its structure, which will help it “come together as one company around the consumer” to achieve PRH’s aim of being “a cultural and entertainment powerhouse”.

In an email to staff Hannah Telfer, who was made group director, consumer and digital development in January,  set out the new structure of the team and announced the formation of the Penguin Random House consumer executive.

Penguin has announced UK sales of 50,000 paperbacks of Sylvia Day's "Bared to You," published last week (19th July), with almost 500,000 copies in print. A further 50,000 copies have been sold in e-book form, the publisher said. Rachel Russell, W H Smith business unit director, called the sales "astounding", pointing out they exceeded those of E L James' "Fifty Shades of Grey" in its first week of publication, before it became a record-breaking phenomenon..

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