Traditional thinking has a powerful undertow. Well-meaning friends, colleagues or even family members may discourage you from "rocking the boat." But in today's rapidly changing marketplace, holding steady really means falling behind. Move, evaluate, adapt, strategize and move again. Act like a professional boxer as you bob and weave, looking for weak points in your adversaries' strategies on which to launch your competitive attack.
In response to valuable feedback from a variety of educators and publishing experts, online publishing pioneer YUDU Media today released several new and enhanced features on YUDU Education
J. K. Rowling’s Pottermore still has not officially launched, but the Harry Potter e-books and digital audiobooks sold exclusively through the site will also be available in public and school libraries, in a distribution agreement with OverDrive announced today. The news comes at a time when most big publishers have restricted library access to their e-books. “We are keen to support public and school libraries, and OverDrive, as one of the leading suppliers in this market, provides us with a global network that helps us achieve this, as well as encouraging the discovery of these amazing books across
It’s a metamorphosis of the media. Book publishers with ad-supported content models traditionally donned by magazine publishers. Magazine publishers broadcasting live event coverage on their Web sites, and traditional broadcast news media directing consumers to their Web sites for supplemental content. The newest development on this front opens up a whole new can of worms. Amazon.com has crossed over into traditional media territory with its first online, video entertainment talk show. And I realized that not only is the media blurring into one behemoth information-blob, but the boundaries that separate the media from the rest of the world are even beginning to disappear. Amazon.com