William McDonough

Author Anil K. Gupta said, "Strategy is the art and science of creating the future, managing the present and selectively forgetting the past." Many forget that little over a century ago, when paper was primarily made from recycled rags, arguments raged about whether paper made from wood pulp was fit for use as a printing substrate. Today over 3.5 million people are employed in the wood pulp, paper and paper converting industries worldwide. Book publishers are responsible for buying over 1 million tons of paper made from wood fiber each year. That's a small slice of the more than 100 million tons

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