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Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.
Yoav Lorch is the founder and CEO of Total Boox.
Big ideas are new ideas. Big ideas are bold ideas. Sometimes big ideas are small ideas. Often, big ideas seem wrong at first glance because they present such a different way of doing things.
These are the types of ideas we’ve tried to capture with the Book Business Big Ideas Issue. Industry thinkers -- and readers and supporters of Book Business -- contributed mini-essays, exploring what they think are the imperatives for a thriving, progressive, effective book business.
Total Boox is an ebook distributor that charges readers by how much they read rather than upfront pricing or subscription fees. Ebooks are free to download and costs incur incrementally as those books are read. Below founder Yoav Lorch explains how Total Boox's pay-as-you-read model is intended to meet the digital age expectations of ease and immediacy.
In the days when books were only available in wearable and tearable bound editions, it made sense for buyers to pay money upfront. But with the advent of e-books, that model may no longer be desirable or even necessary, contends Israel-based entrepreneur Yoav Lorch. Lorch, who is also a published author, is the founder and CEO of Total Boox, a web and app-based system in early beta that lets you "read first, pay later."
